If Seattle Fish Co. is expanding enough that it has a base in Kansas City, Missouri, maybe it needs to rethink the city in its name.

I typed Seattle Fish Co. into Google to check out the company, but I can’t tell from the results if the truck belonged to the Seattle Fish Co. (here) of Seattle, or if it belonged to the Seattle Fish Co. (yes, same name!) of Denver, Colorado (here).

A hint for those of you naming companies: Check around first. It’s bad to brand your company with a name already in use by another organization!

Bonus hint: Use place names and people names with care when creating the name for your venture.